Unforgettable family experiences for every budget
Lifelong memories, without the stress.
Planning a family holiday should feel exciting.
In reality, it usually means hours lost to comparison sites, group chats full of "what about this one instead?", and the nagging feeling you've missed a better deal somewhere.
Ember & Tide takes that off your plate.
Hi, I’m Jess,
A mum of 2, beach lover and an independent ABTA and ATOL protected travel advisor specialising in family travel.
Whether it's a first big trip with little ones, a multi-generational family reunion, or a parents-only escape you've been promising yourselves for years, I get to know what matters to your family and build a holiday around it — not a template.
You tell me what you're after. I do the rest. The process involves:
A short call or form to understand your family, your budget, and what "a great holiday" means to you
I will then send a handpicked shortlist of options, with the thinking behind each one explained in plain English
You will then receive full booking, financial protection, and support from enquiry to landing back home
And the planning itself is completely free.
Genuinely personal
No call centres, no scripts — just one person who takes the time to get it right.
Built for families
Every recommendation is filtered through "would this actually work with kids?"
Free, and protected.
The planning service costs nothing, and every booking is ABTA and ATOL protected, so your money and your trip are looked after.
No pressure
This is a service for people who want help, not a sales pitch
Ready to begin planning?
Tell me a bit about your family and what you're hoping for, and I'll come back with a plan worth getting excited about.